The reaction to an election and millions organize around the globe. We interview several people of the visual identity that branded the protest. At the same the Pussyhat transforms the protest in a sea of pink. We interview one of the creators, Jayna Zweiman.

How did you come to be involved with the Women’s March?
As the Women’s March was shaping up globally, with women all over the world starting to join in, there was suddenly this realization that, “Oh, my gosh. We have a movement!” And the only graphic the movement had was this weird image on Facebook. So that’s when Theresa Herd – head of Global Branding at Intel, and a client of ours – reached out to the Women’s March organizers and said, “Hey, it looks like you need to step up the marketing and the branding, would you want our help?” So Intel wrote a creative brief and distributed it to several agencies. I think we had a week – it was really an all-hands-on-deck kind of thing! And then Intel presented all the ideas to the Women’s March, and we got the brief.

Read more in BRANDED PROTEST the book.

About Amy Stellhorn

Amy Stellhorn is Founder & CEO of Big Monocle, Co-founder of the Sego Awards™, and Official Member of YEC.
Big Monocle is a full-stacked creative agency that design experiences that connect people to brands at an emotional level. Since 2012, we’ve worked with everyone from growing startups to Fortune 50 brands to tell compelling stories with earned, owned, and paid content.

About Wolfgang Strack

Wolfgang Strack is a versatile Creative Director with a global perspective, who quickly understands the business relevance of any given project. A branding generalist with specialisation in UX-design, motion graphics, event branding, and typography. He is a design thinker, combining strategic, conceptual approaches with compelling creative ideas.
In his career he gained unique communications know-how while working for start-ups and Fortune 100 companies in both the US and Germany.
Wolfgang won the Red Dot Design Award, ADC Award, Indigo Design Award, Rebrand 100, IF Design Award, among many other awards.
About Jayna Zweiman

Jayna Zweiman is a multidisciplinary artist and designer. Her independent practice combines architecture, art, craft and new media to focus on experiences that overlap physical, virtual and conceptual spaces.
Perhaps best known as the co-creator/co-founder of The Pussyhat Project, an international network and movement of women’s rights supporters, Zweiman has become a leading advocate of using design innovation to enact social change. She is also the creator and founder of Welcome Blanket, a reconceptualization of the 2000-mile length of the proposed border wall as 2000-mile length of yarn to make individual welcome blankets for new immigrants coming to the United States.
Zweiman’s work has been exhibited and published internationally. In 2017, her work has been nominated for the Beazley Design of the Year by the Design Museum in London, acquired by the Victoria & Albert Museum, and awarded the first ever Brand of the Year by the School of Visual Arts. Zweiman was awarded in 2017 as one of “The 25 People Who Defined Visual Culture” by Artsy.
Zweiman received her AB from Brown University in visual arts and economics and her Masters in Architecture from Harvard University Graduate School of Design. She lives and works in Los Angeles.
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